The Economist giving those commuters a taster!
Todays free print edition is a perfect example of a great marketing strategy. From the editor - “our name is a little misleading, but since we’ve had it for 169 years, we’re not inclined to change it”, “as well as economics, we write about politics, business, the arts and science”.
This edition of The Economist is a great example of creating awareness of yourself as a company, especially when your name is so misleading…….is this bad branding? Would they be more successful with re-branding and re-positioning? Or has the opportunity cost in revenue of devising a free edition created the awareness that ‘The Economist’ is simply not just about economics!