Dutch company, Heineken, one of the top three largest global brewers has been strategically penetrating the regional market since last year.
Through its flagship premium beer brand, Heineken, has been selling in the market in the past years in limited locations and amounts, the brewer opened an operating company in Kenya and two more in Tanzania and Uganda. The company has also catered for infrastructure to serve South Sudan, Djibouti, Madagascar, Comoros, Seychelles , Eritrea and Somalia markets from Nairobi.
Like other beer brands in the market, Heineken has to keep up with the changing trends which have been pointing to the premium beers segment and exploit the positive economic outlook. It also has to deal with some changing regulatory policies and a unique Kenyan consumer.
(ed’s note: read for interesting insights on Kenyan consumer)”